Richard J. Brown, MD, shares many pearls of wisdom on how he successfully converts more patients through authenticity in his online presence.
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
Authenticity Converts More Patients — A candid look at how personal video, DMs, and trust attract better patients.
To begin, my latest “Beauty and the Biz” guest is Dr. Richard Brown, a board-certified plastic surgeon in Scottsdale, Arizona, author of “The Real Beauty Bible,” and founder of Brown Plastic Surgery. Clearly, this episode is especially useful if you are wondering whether social media is still worth your time.
Notably, Dr. Brown has been consistent with video content for years. In addition, what stood out to me is how authentic his approach is. For example, he is not trying to be polished, scripted, or overly commercialized. Instead, he shows up as himself and educates patients. Similarly, he answers DMs personally. Thus, he lets prospective patients get a feel for who he is before they ever walk into the office.
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Importantly, we talked about several key strategies:
First, we discuss how he built visibility through social media and word-of-mouth.
Second, we examine why he still personally answers DMs.
Third, we detail how he reduced his content time by getting support behind the scenes.
Fourth, we contrast why patient stories are more powerful than influencer campaigns.
Fifth, we highlight how he is now preparing to expand into more digital marketing.
In conclusion, Dr. Brown proves that patients do not just want credentials. Indeed, they want connection, trust, and a surgeon who feels real.
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