Anthony Admire, MD, shares how he narrowed his focus and as a result, his Arizona plastic surgery practice grew with great success.
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
He narrowed his focus and his practice grew. Specifically, discover why Dr. Admire stopped trying to market every procedure he could perform.
Specifically, Dr. Anthony Admire is a board-certified plastic surgeon. Additionally, he is the founder of AdmireMD Plastic Surgery and AdmireMD Skin & Wellness Clinic in Arizona. Admittedly, he is trained as a plastic surgeon. However, you would barely know that from his marketing. Surprisingly, his website navigation is almost entirely focused on the face. Undoubtedly, that is deliberate. Currently, facelifts represent approximately 90% of his surgical practice. Consequently, his brand makes it easy for prospective patients to understand his specialty. Ultimately, they know exactly what he wants to be known for.
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Now, in this week’s “Beauty and the Biz” videocast, Dr. Admire explains his evolution. Specifically, his practice evolved from offering nearly everything. Eventually, he became highly identified with facial rejuvenation. Furthermore, we discuss marketing on this episode of “Beauty and the Biz”. Specifically, we explore how his team handles marketing today.
First, they hired a full-time, in-house marketing professional.
Next, they started turning high-resolution patient photography into social media content.
Additionally, they focus on keeping captions and messaging in the surgeon’s authentic voice.
Also, they use local influencers to reach specific patient demographics.
Currently, Dr. Admire estimates a massive shift in his operations. Specifically, 70% to 80% of the practice’s marketing is now handled internally. Nevertheless, he maintained the personal brand he had spent years building.
Importantly, it is possible you do not need more leads. Instead, you may simply need to identify where your current leads are falling through the cracks. Similarly, you must track your consults and patients. Fortunately, a Practice Performance Audit will show you the gaps. Consequently, you will learn the priorities to fix first.
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