Scott Miller, MD, discusses surgeons as authors and why it matters, based on his own experience as a published author for the consumer market.
Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
Surgeons as Authors—Why It Matters
First, in this week’s “Surgeons as Authors: Why It Matters” video, you’ll meet Dr. Scott Miller.
Next, he’s a solo practice surgeon in La Jolla.
Then, he recently added “author” to his name with his new book, “Authentic Beauty.”
⬇️ Click below to watch “Surgeons as Authors—Why It Matters — with Scott R. Miller, MD.”
Key Takeaways from “Surgeons as Authors: Why It Matters”
- First, the logistics of turning decades of experience into a 200-plus-page book patients want to read
- Next, why he resisted making it a gallery of before-and-after photos. Instead, he filled it with stories, checklists, and tools patients can use to choose the right surgeon
- Then, how his book became a built-in training tool for staff and a powerful credibility booster for patients
- Finally, why books create better leads than ads. Patients self-select when they buy and read your book
Therefore, this “Surgeons as Authors: Why It Matters” video is not about selling more procedures. Instead, it’s about raising the bar for the entire field. Also, it’s about giving patients the confidence to make informed decisions.
Finally, watch the full “Surgeons as Authors: Why It Matters” video with Dr. Scott Miller today.
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