Specifically, Dr. Karter explains where his most ready surgical patients come from.
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
Nicholas Karter, MD, explains how his least qualified leads come from paid ads and the one channel that’s his best referral source.
Your online ads can generate high inquiry volume while bringing you the least qualified patients.
In fact, Dr. Nicholas Karter explains why “His Least Qualified Leads Come from Paid Ads” in his own practice.
Currently, the Connecticut facial plastic surgeon gets inquiries through his website, paid ads and social media.
Furthermore, he likes his advertising team and says the campaigns perform well overall.
However, what is his favorite referral source?
In truth, his best referrals come from relationships with local med spa owners and providers.
Consequently, those referred patients often call already knowing what procedures they want.
Moreover, they arrive feeling ready to move forward with surgery.
Specifically, he built relationships by being available, helping providers and treating them as colleagues.
In turn, that mutual trust became a steady source of surgical referrals.
⬇ CONTINUE READING BELOW ⬇
⬇️ Click below to watch “His Least Qualified Leads Come From Paid Ads — Nicholas Karter, MD.”
Additionally, in this Saturday video conversation, we cover several critical insights:
First, understand why inquiry volume does not tell you enough about lead quality.
Second, discover how helping local providers can build valuable referral relationships.
Third, learn why he personally asks patients for reviews instead of relying on automated requests.
Fourth, see how his team works toward a seamless experience from first contact through a year after surgery.
Therefore, look beyond how many leads each marketing channel produces.
Instead, look at who arrives prepared and who books.
Ultimately, examine what your team does to help those patients decide.
P.S. Furthermore, more leads will not fix a patient process that loses them.
Consequently, order your Practice Performance Audit today so we can identify gaps and prioritize what to improve first.
👁 DON’T MISS THESE EPISODES 👁
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