videocast

How to Stand Out in Beverly Hills — Nathaniel Villanueva, MD

Nathaniel Villanueva, MD, shares his tips and experiences on how he’s been able to stand out in ultra-competitive Beverly Hills.

Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.

How to Stand Out in Beverly Hills

Marketing in One of the Most Competitive Markets

Undeniably, Beverly Hills has no shortage of plastic surgeons. Therefore, how does Dr. Nathaniel Villanueva continue to grow his practice? Currently, he operates as a young board-certified plastic surgeon in Beverly Hills. Yet, he thrives in one of the most competitive aesthetic markets in the world. Indeed, that is exactly what we discussed on this week’s video. Namely, we covered “How to Stand Out in Beverly Hills” for “Beauty and the Biz”.

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⬇️ Click below to watch “How to Stand Out in Beverly Hills — Nathaniel Villanueva, MD.”

Consequently, a few marketing takeaways stood out.

First, public relations exposure works well while it remains active.
Second, television exposure creates spikes but lacks sustainability.
Third, social media serves as the modern version of ongoing public relations.
Furthermore, word of mouth still wins when your patient experience delivers.
Lastly, reputation among colleagues matters just as much as reputation with patients.

Finally, consider this closing note. Admittedly, the best marketing strategy does not involve doing more. Instead, it requires becoming more trusted and strategically positioned.

Additionally, I actually covered several of his talking points in my new book. Specifically, “The Plastic Surgery Practice Growth Playbook” explores these precise topics. Clearly, the fundamentals of success never get old. Overall, this content is worth reviewing. Particularly, you should watch and read if you want to grow without chasing shiny marketing tactics. Accordingly, get the playbook here.

Practice Growth Resources:

Visit Dr. Villanueva’s website

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