Steven Hanna, MD, shares how two married surgeon couples have created a multi-location, one-stop Cosmetic Practice in Ontario.
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
The “One-Stop” Cosmetic Practice
In this episode of “Beauty and the Biz,” I interviewed Dr. Steven Hanna. Currently, he is a Royal College-certified plastic surgeon. For three years, he has practiced in Toronto and Oshawa, Canada.
During our talk, we discussed why this fellowship was priceless for his career. Specifically, he trained at Manhattan Eye, Ear and Throat. There, he worked with top aesthetic surgeons to refine his skills. Consequently, this accelerated his professional growth. Furthermore, he later joined a well-established practice with a long-time colleague.
Interestingly, this practice is unique because both surgeons’ wives are also physicians there. Together, they work under one roof. Therefore, they offer a full spectrum of surgical and nonsurgical procedures.
⬇️ Click below to watch “The ‘One-Stop’ Cosmetic Practice — Steven A. Hanna, MD.”
Key takeaways from our conversation:
How mentorship from top surgeons shapes long-term success
Why specialization helps surgeons stand out
The importance of reputation early in your career
The secret behind his happy business partnership
Naturally, the fastest-growing surgeons make intentional decisions. Instead of just working harder, they focus on positioning and differentiation. Ultimately, this episode shows why this fellowship was priceless for his positioning.
PS: After decades of working with top practices, I have noticed a clear pattern. Specifically, the busiest surgeons do not always have better marketing. Instead, they run tighter systems.
If you would like an expert perspective on your systems, you can request a confidential Practice Growth Review.
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