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Common Blind Spots Holding You Back

Common blind spots holding you back refer to the parts of ourselves or our situations that we either do not recognize or understand completely.

This includes our own abilities, the way we behave, and our personal traits that we are not aware of, but they have a big impact on your practice growth.

Even though you can’t see them for yourself, and/or are not aware of them, they are affecting your decision-making, reactions, and interactions when it comes to dealing with your staff, patients and managing your practice. 

What Creates These Common Blind Spots Holding You Back?

Limited Expertise

Because you had to focus on becoming a great surgeon, you didn’t have the time or inclination to also become an expert in business. So, areas of your practice like finance, marketing and HR are not your strong suits (and usually not your interest).  

Biases and Beliefs

You may have overconfidence in your current knowledge of surgery and assume you can easily get good at business too. And you may be hanging onto preexisting beliefs that are not helping you now, as you grow a practice. For example, a popular belief is, “Surgeons are not good at business”.

Emotional Attachment

It’s understandable you are deeply invested emotionally as well as financially in your practice, but this can cloud your judgment and make it hard for you to look at your practice objectively. However, making decisions based on emotions rather than factual data is unreliable and risky.

Lack Of Feedback

A solo plastic surgeon lives in a bubble. There is nobody to question your decisions or push back, so you don’t hear enough alternative perspectives, ideas or approaches to handle practice operations that may be better than your own. 

Time Constraints

In a solo practice, the surgeon is oftentimes the leader, manager, interviewer, and social media star. You are so “in the weeds” of the day to day running of the practice, that you don’t get a chance to step back and assess your practice from a broader perspective. Which will help  you see the common blind spots holding you back.

So, here are common blind spots surgeons in solo practice have that hinder their growth, until they recognize and address them, so they no longer stall the practice progress. I also included solutions to help:

The Need To Control

Because surgeons are known for their perfectionism (which we patients appreciate), it leads to micromanaging staff to ensure, they too, are perfect. This not only limits your time to focus on growth, it stifles the staff’s efficiencies and resourcefulness to solve problems on their own, because they have learned helplessness.

Solution:

 

Clearly explain, show, and tell your staff exactly what you expect of them and then give them some breathing room to get it done. Then, spot check their work and praise them for a job well done and/or show them how it could be done better next time.

LACK Of Financial Management

Surgeons often abdicate when it comes to the finances because they don’t understand it, like it or want to get to know it. This leads to cash flow problems, poor purchase decisions, as well as embezzlement.

Solution:

Have at least two pairs of eyes on all monies going in and out. Personally review the bank statements and question anything that looks off. You want your staff to know you are watching the numbers. 

IGNORING PATIENT FEEDBACK

It’s easier to blame bad reviews on crazy patients, than it is to look for the truth in them so you can improve. But there’s other indirect feedback that is being ignored such as:

  • Callers who hang up when they get an answering machine
  • Prospective surgical patients who walk out after waiting too long for their consultation
  • Patients who ghost you, never to be heard from again

Solution:

Brainstorm with your staff regularly to improve your patient experience while on the phone, on your social media and visiting in person.

UnderEstimating The ValUE Of Marketing

Some surgeons rely on their reputation and years of being in business and have a distaste for spending money on advertising. They don’t see that investing in digital marketing strategies is vital to increase their reach and get the attention of more would be cosmetic patients, especially in this competitive environment.

Solution:

Invest in a multi-channel marketing plan that includes Website design, SEO, content marketing, advertising, reviews, before/after photos and social media.

These blind spots are barriers to your success and slow your practice growth if they go unchecked. If you would like help identifying the blind spots holding you back, please ask people you trust that know you well to honestly give you feedback.

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