Practice Growth Lessons from Dr. Samuel E. Salcedo Featured on "Beauty and the Biz" with Catherine Maley
Practice Growth Lessons from Samuel E. Salcedo, MD Featured on "Beauty and the Biz" with Catherine Maley.
What can plastic surgeons learn from Samuel E. Salcedo, MD about Branding & Authority, Patient Attraction, and building a stronger aesthetic practice?
That is what Catherine Maley discussed with Samuel E. Salcedo, MD on the “Beauty and the Biz” Podcast, where they talked about Branding & Authority, Patient Attraction and what it really takes to grow a modern plastic surgery practice.
About Samuel E. Salcedo, MD
Samuel E. Salcedo, MD is a board-certified plastic surgeon in Corona, CA. He is known for being the founder of The Plastics Doc & Med Spa in Corona, California.
In this “Beauty and the Biz” conversation, Dr. Salcedo shared how he uses marketing strategies to grow his young practice, what helped the practice grow, and what other plastic surgeons can learn from the decisions behind that growth.
Key Plastic Growth Lesson from Samuel E. Salcedo, MD
First, if you are wondering where to invest your marketing dollars today, you are not alone. Also, artificial intelligence, social media, Google and podcasts compete for your attention. Consequently, wondering what actually works is easy. Therefore, I asked Dr. Samuel Salcedo to share his strategies. Specifically, he is a board-certified plastic and reconstructive surgeon who founded The Plastics Doc & Med Spa in Corona, California. Next, he shared the marketing strategies he uses to grow his young practice.
Truly, “This Marketing Mix May Surprise You” perfectly describes his approach. Furthermore, he gave me a great answer that I hope you hear. Namely, he does not rely on just one source. Instead, he builds visibility everywhere his prospective patients spend their time.
This is why the conversation fits inside Catherine Maley’s broader resources on Plastic Surgery Practice Growth. It is not just a podcast interview. It is a real-world example of how growth decisions show up in branding, patient attraction, conversion, operations, retention, or long-term practice value.
3 Takeaways Plastic Surgeons Can Use
- He uses Google Ads as the foundation of his marketing.
- He relies on traditional magazine advertising for affluent audiences.
- He focuses on consistently showing up wherever prospective patients are paying attention.
Listen or Watch the Full Interview
For the full conversation, listen or watch Catherine Maley’s “Beauty and the Biz” interview with Samuel E. Salcedo, MD.
Listen to the Beauty and the Biz Episode
Watch the Beauty and the Biz Episode
Want More Practice-Growth Lessons?
Catherine Maley has interviewed hundreds of plastic surgeons on “Beauty and the Biz” and has spent more than two decades helping practices improve patient attraction, consultation conversion, retention, operations, team performance, and profitability.
Want Results Like This in Your Practice?
If you are a plastic surgeon trying to grow a stronger practice, the answer is not always more leads.
Sometimes the bigger opportunity is fixing what is already happening inside the practice:
- How your phones are answered
- How consults are handled
- How fees are presented
- How your coordinator builds trust
- How consults convert to booked surgery
- How patients are followed up with
- How your brand differentiates you from every other surgeon in your market
Catherine Maley helps plastic surgeons identify the revenue leaks holding them back and prioritize what to fix first.
