What the Top 10% of Plastic Surgery Practices Do Differently
What the Top 10% of Plastic Surgery Practices Do Differently After 25 years of working exclusively with plastic surgeons and conducting 175 long-form interviews for the Beauty and the Biz Podcast, one pattern became noticeable. The practices that consistently outperform are not the ones with the most talent or the biggest marketing budgets. They are […]
He Went From 30% Consult Conversion to 80%+ — Victor S. Ferrari, MD
Victor Ferrari, MD, shares the secret on how we went from 30% patient consult conversions to 80%+ in his Charlotte, NC practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
Authenticity Converts More Patients — Richard J. Brown, MD
Richard J. Brown, MD, shares many pearls of wisdom on how he successfully converts more patients through authenticity in his online presence. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]