Victor Ferrari, MD, shares the secret on how we went from 30% patient consult conversions to 80%+ in his Charlotte, NC practice.
Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
He Went From 30% Consult Conversion to 80%+ — Dr. Ferrari shares what improved his consult conversion, reviews, retention, and social media reach.
Historically, Dr. Victor Ferrari has been running Premier Plastic Surgery Center and Premier Spa in Charlotte for more than 25 years. Consequently, he has seen a lot of marketing trends come and go.
Recently, in this “Beauty and the Biz” episode, we talked about what actually worked. Furthermore, we discussed what turned out to be an expensive distraction.
Unsurprisingly, one of the biggest takeaways was his consult conversion story. Previously, Dr. Ferrari was trying to save money by not hiring a dedicated patient care coordinator. Meanwhile, his team was spending time with consults. Unfortunately, the conversion rate was only in the 30% range.
Eventually, he added a dedicated coordinator. Next, he refined the entire consult process. Consequently, conversions climbed to 60% and then 70%. Currently, those numbers are now above 80%.
Undoubtedly, that is the difference between being busy and being profitable.
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⬇️ Click below to watch “He Went From 30% Consult Conversion to 80%+ — Victor S. Ferrari, MD.”
Additionally, we also talked about several other important topics on “Beauty and the Biz”:
First, existing patients are still one of your best growth assets.
Secondly, Google reviews can grow when you give patients a meaningful reason.
Furthermore, social media helped him attract patients from around the country and even Switzerland.
Finally, staying too long with marketing that no longer works is a costly mistake.
Refreshingly, Dr. Ferrari is honest about what he would do differently. Specifically, he reflects on his social media and marketing focus.
Therefore, watch this interview to see how a seasoned surgeon thinks. Indeed, you will learn about his views on conversion, credibility, and long-term growth.
Ultimately, what was his biggest lesson? Briefly, he advises to stop chasing every new marketing idea. Instead, fix the systems already sitting inside your practice.
P.S. Unquestionably, this is why I am so passionate about helping surgeons. Specifically, I want to find the hidden revenue leaks in their practices. Notably, at the end of my “Beauty and the Biz” podcast interview with Dr. Victor Ferrari, he shared his thoughts.
Specifically, he said: “[Undeniably,] I can confidently say that it’s probably been at least half a million, probably a million dollars difference, maybe even more if I really looked at the numbers, of before we started working together and after you started working with our practice. [Consequently,] thank you for your help, and just your dedication to making sure we do things right. [Ultimately,] it’s made a huge difference for us, so thank you.”
— Dr. Victor Ferrari
Truly, that is what a Practice Performance Audit is designed to uncover. Specifically, it reveals where the biggest opportunities are hiding in your practice. Therefore, book your Practice Performance Audit today.
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