Hello, and welcome to “Beauty and the Biz,” where we’ll find out if there are riches in the niches. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
Are the Riches in the Niches?
Firstly, do you want to stand out and attract more male patients in a crowded cosmetic surgery market?
⬇️ Click below to watch “Are the Riches in the Niches? — with Douglas Steinbrech, MD.”
This week, on “Beauty and the Biz,” Dr. Douglas Steinbrech, founder of Alpha Male Plastic Surgery, shares how he built a booming niche by focusing on underserved male cosmetic patients.
Moreover, he explains how to market to men without confusing your brand.
Also, he shares how to use social media to attract high-ticket patients to practices in New York, Los Angeles, and Chicago.
In this video, you’ll learn:
- First, how to use Instagram and YouTube to dominate search and build trust.
- Second, why separate websites for men’s services aren’t necessary.
- Additionally, the importance of matching your social media tone to your ideal patients.
- Finally, how to keep patients loyal for decades with a smart mix of surgical and non-surgical treatments.
Consequently, if you’re a surgeon interested in niche marketing, this video is a must-watch.
It will help you attract qualified patients and build a lasting brand.
👁 DON’T MISS THESE EPISODES 👁
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