Marketing for Cosmetic Surgeons

Growing a Practice WITHOUT Paid Ads — with Claire Melancon, MD

Hello, and welcome to “Beauty and the Biz,” where we’ll talk about growing a practice without paid ads. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today’s episode titled, “Growing a Practice WITHOUT Paid Ads — with Claire Melancon, MD.”

Obviously, marketing a plastic surgery practice isn’t just about getting more leads. Instead, it’s about attracting the right patients who are ready to commit to your services.

⬇️ Click below to watch “Growing a Practice WITHOUT Paid Ads — with Claire Melancon, MD.”

Specifically, in this week’s episode of the “Beauty and the Biz” podcast, I interview Dr. Claire Melancon. Indeed, she’s a facial and reconstructive surgeon with offices in Uptown New Orleans and Mandeville, LA. Initially, Dr. Melancon started her practice using Google Ads, but now she relies entirely on organic methods. Furthermore, this includes SEO, social media, and word-of-mouth referrals.

Cheifly, during this episode, Dr. Melancon reveals:

  • First, how she transitioned from paid ads to organic patient referrals.
  • Second, why social media is crucial in building trust with patients.
  • Third, how publishing her pricing online improves patient quality.
  • Fourth, what her biggest marketing mistakes were (and how you can avoid them!).

Therefore, if you’re wondering how to improve your marketing strategy for better patient flow and long-term success, this episode is a must-listen.

Claire Melancon, MD

👁 DON’T MISS THESE EPISODES 👁

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