Specifically, in this episode of “Beauty and the Biz,” Michael Salzhauer, MD, shares his wild marketing strategy, how it worked, and why it was effective in massively growing his practice.
Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
His Marketing Strategy Was Wild — And It Worked
Clearly, this week’s video is a crash course in plastic surgery marketing.
To begin, I sat down with Dr. Miami, whose real name is Michael Salzhauer, MD. Notably, he’s a board-certified plastic surgeon in Bay Harbor Islands, Florida.
Surprisingly, his strategy was anything but traditional.
⬇️ Click below to watch “His Marketing Strategy Was Wild — And It Worked — with Michael Salzhauer, MD.”
For example, he:
- First, Chose Snapchat instead of mainstream platforms—and that skyrocketed his visibility
- Second, used raw, real-time surgical videos to earn trust and generate demand
- Third, believes in this core message: “Be polarizing. You only need 1 out of 1,000 people to love what you do.”
- Fourth, focused on documenting the journey, not just producing polished ads
Consequently, whether or not you’d take his path, there’s an undeniable lesson.
Simply put, authenticity plus consistency creates attention. And attention is the new currency.
Undoubtedly, Dr. Miami is more than a surgeon. In fact, he’s a content engine, a branding force, and a living case study in fearless marketing.
P.S. Are you tired of staff who chat instead of converting?
Fortunately, our Summer Staff Accelerator gives your team the scripts, mindset and confidence to turn more calls into consults. Then, more consults into surgeries.
Finally, let’s make this your most profitable summer yet.
👁 DON’T MISS THESE EPISODES 👁
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