Hello, and welcome to “Beauty and the Biz,” where we’ll dive into this marketing masterclass. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting today’s episode titled, “Marketing Masterclass — with Kian Karimi, MD.”
Specifically, what actually drives results in today’s saturated cosmetic market?
Indeed, in this week’s Marketing Masterclass, Dr. Kian Karimi shares exactly how he scaled his facial cosmetic practice in Los Angeles.
⬇️ Click below to watch “Marketing Masterclass — with Kian Karimi, MD.”
Notably, he reveals the key strategies that helped him grow fast and sustainably. Additionally, he focuses on building trust, attracting high-value patients, and generating consistent leads.
First, he explains why he stopped trying to serve every patient. Instead, he focused on finding the right patient. As a result, his conversion rates more than doubled.
Next, he discusses how content changed everything. So, he hired a director of creative media. Then, they produced high-quality video testimonials, before-and-after galleries, and social content. Consequently, this content drove daily inquiries and built credibility online.
After that, he gets into digital strategy. Specifically, he shares which marketing platforms gave strong ROI. Meanwhile, he eliminated the ones that didn’t perform. In addition, he tracks cost per lead and lifetime patient value with precision.
Finally, he breaks down his word-of-mouth system. For example, he uses simple scripts and small incentives. Therefore, every patient becomes a referral source—without awkward conversations.
Even so, Dr. Karimi faced major personal challenges. In fact, he lost everything in the LA fires. Moreover, he had to move his family eight times. Still, he kept his practice growing through it all.
If you’re ready, this video will show you how to level up your marketing—with clarity and confidence.
👁 DON’T MISS THESE EPISODES 👁
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