Gaurav Bharti, MD, shares the marketing playbook behind his 11 practice surgical and med spa empire that spans across 5 states.
Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
The Marketing Playbook Behind 11 Practice Empire
Obviously, marketing for new cosmetic patients is evolving quickly. Furthermore, if you’re using outdated tactics, you may already be falling behind. Similarly, the same is true if you delegate marketing without a clear plan.
Specifically, in this week’s “Beauty and the Biz” video, I speak with Dr. Gaurav Bharti. Moreover, he is a board-certified plastic surgeon and co-founder of HKB Cosmetic Surgery.
Pointedly, he shares how he markets 11 practice locations. Additionally, each has its own brand, surgeon style, and patient base.
⬇️ Click below to watch “The Marketing Playbook Behind 11 Practice Empire — with Gaurav Bharti, MD.”
Indeed, you’ll discover how to:
First, avoid one-size-fits-all marketing. Then, find what works locally.
Next, blend personal surgeon branding with centralized support.
Additionally, manage Instagram, social proof, and video without burning out.
Finally, meet the different marketing needs of younger and seasoned surgeons.
Importantly, if you want to stay relevant and grow both surgical and non-surgical revenue, this “Beauty and the Biz” episode is a must-listen.
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