Doctor Raja Mohan discusses why he went bilingual in his Dallas practice and how it has contributed to his growth and success.
Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, helping them get more patients and more profits.
Why Doctor Mohan Went Bilingual
Obviously, Dallas is one of the most competitive cities in America for plastic surgery. Yet, Dr. Raja Mohan has built a successful practice there in only a few years.
⬇️ Click below to watch “Why Doctor Mohan Went Bilingual — with Raja Mohan , MD.”
Therefore, in this week’s “Beauty and the Biz” videocast, Dr. Mohan shares the marketing strategies that helped him stand out. In particular, these include:
- First, the power of super-specialization when every surgeon is active on Instagram
- Next, why patients now demand rapid recovery and less-downtime procedures
- Finally, how embracing the Hispanic market — with a Spanish-language site and staff — opened the door to a growing patient base
Still, Dr. Mohan didn’t just “add social media.” Instead, he created a strong, differentiated brand in a crowded field. Consequently, his insights in the “Beauty and the Biz” videocast can help you do the same.
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