Hello, and welcome to “Beauty and the Biz,” where we’ll talk about growing your name locally. Additionally, we’ll discuss the general business and marketing side of plastic surgery.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” I’m also a consultant to plastic surgeons, helping them get more patients and more profits.
Presenting today’s episode titled, “Growing Your Name Locally — with Meredith Kugar, MD.”
Obviously, marketing is tough—even more so when you don’t own the practice.
In short, how do you stand out as the newest surgeon in a large group?
⬇️ Click below to watch “Growing Your Name Locally — with Meredith Kugar, MD.”
In this episode of “Beauty and the Biz,” Dr. Meredith Kugar shares exactly how she’s doing it.
Interestingly, she’s only been at Meridian Plastic Surgeons in Carmel, Indiana, for nine months.
Still, she’s already built strong visibility.
In “Growing Your Name Locally,” she explains how she:
First, built a personal brand and website that feels authentic
Then, gained her own Instagram following—with full group support
After that, invested in Google and Instagram ads to drive consults
Next, created warm, consistent messaging that connects with modern patients
Finally, used reviews and referrals to gain traction—without B&A photos
Clearly, she’s proof you can shine in a crowded group—without stepping on toes.
Ultimately, if you’re trying to balance personal visibility with group cohesion, this is a must-watch.
🚀 Before you go: Additionally, take the Practice Growth Scorecard.
Indeed, it’s a quick quiz that shows what’s working, what’s not, and how to fix it to scale faster.
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