Plastic Surgery Marketing Strategy #11: Aging Face Signage
It can be a difficult discussion with a maturing patient who wants non-surgical treatments, even though they really need surgery for the result they are hoping to achieve.
Let this signage visually show them when surgery is necessary, so you don’t have to bring it up yourself.
You can also use this visual in social posts and in ads.
Plastic Surgery Marketing Strategy #12: Liposuction vs. Coolsculpting Visual
Prospective cosmetic patients are more confused than ever about the choices they have in surgical and non-surgical procedures and treatments. But with that choice comes confusion and a confused patient is a NO patient.
Help them decide by using this visual that compares and makes it easier for them to decide which way to go. The beauty (pun intended) is that you have presented it in a way for them to yes or yes. Because rather than them deciding yes or no to a procedure, they are deciding which procedure makes more sense to them.
Plastic Surgery Marketing Strategy #13: Digital Photo Display to Promote ALL of Your Services
Since a picture really is worth a thousand words, use digital photo frames to show off your plastic surgery before/after as well as non-surgical results.
The point is to use internal marketing strategies to cross promote ALL of your plastic surgery and non-surgery services so your patients have a one-stop shop for all of their cosmetic rejuvenation needs.
Not only is that more convenient for your patients, it will also increase their lifetime value and that helps your bottom line.
Place these digital displays wherever patients are waiting. This helps keep them busy while waiting for you, educates them and prompts them to ask you questions about what they saw.
So, rather than pushing services on visiting patients, let them start the conversation with you to learn more.
Plastic Surgery Marketing Strategy #14: Bundled Packages of Services
Put together specially priced combination services because they:
- Give the patient a better result
- Increase that patient’s order size for the day
- Keeps the patient from price shopping since they can’t pull it apart
Plastic Surgery Marketing Strategy #15: Prescription Pad
Consumers are wired to take medical prescriptions seriously so make your own prescription pad that cross promotes your NON-surgical services performed by your staff.
After meeting with your patients for a surgical procedure or at the surgical post-op appointment, check off a few services the patient would benefit from and have them meet with your non-surgical staff for the details.
This helps build up your non-surgical side of the practice, keeps your staff busy and increases your revenues without you being involved.
Plastic Surgery Marketing Strategy #16: Patient Coordinator Scorecard
It’s imperative to your success that you have the right patient coordinator representing you.
She must have confidence and be professionally trained to convert consultations.
Use this scorecard to determine if your current patient care coordinator could use help and/or use this as a guide to rewrite your ad to find the best one for your practice.
Plastic Surgery Marketing Strategy #17: Word of Mouth Referrals Display
The biggest reason patients don’t refer more often is that you didn’t ask them to and/or you didn’t make it easy for them.
This referral display prompts them for more word-of-mouth referrals and the referral cards act as “props” to remind them to talk about you when out with friends.
Plastic Surgery Marketing Strategy #18: Plastic Surgery Patient Review Kits
If you’re having trouble getting “good” reviews that make an impact, change up your process by offering your best post-op surgical patients a plastic surgery patient online review kit in a silver 6 x 9 envelope with your logo on it.
Enclose step-by-step instructions for various review sites (google being the prominent one), a heart-felt letter with starter sentences to help the patient write a great patient story and include a Starbucks gift card so they enjoy a latte to thank them for taking the time to write a great review!
Instructions to write the review:
- Go to www.Google.com
- Enter <your practice name> <your practice city and state> in your browser and click on the magnifying glass.
- A box with a map should appear on the right. Click the box “Write a review”
- Sign into your Gmail or Google Plus account, or create a new one.
- Share your experience and click “POST”.
Starter sentences to help patients write a good review:
I wanted plastic surgery because ________________________
I chose Dr. Smith because ____________________________
Describe the process and the care you received _____________________
How I feel about my results ________________________________
Plastic Surgery Marketing Strategy #19: Patient Loyalty Program
The smarter way to grow your plastic surgery practice is to put “golden handcuffs” on your plastic surgery patients so they stay loyal to you, return more often, refer their friends, give you great reviews, allow you use of their before/after photos and have surgery with you without discounting.
The KISS Rewards Club is the easiest patient loyalty program to date. It’s easy to use for staff and patients and increases your revenues effortlessly.
Plastic Surgery Marketing Strategy #20: Themed Retail Displays
Retail does not sell itself so if you lock it behind cases, the patients can’t touch, feel, smell your products so they won’t buy them.
Sell More Skin Care by designing creative monthly or seasonally themed displays with skin care samples your patients can test.
And, there you have it. 20 Plastic Surgery Marketing Strategies for 2020. Execute one or all of these strategies and watch your revenues grow. I wish you much success this year!
