Practice Growth Lessons from Top Plastic Surgeons Featured in Beauty and the Biz
What do the top plastic surgeons do differently?
That is the question Catherine Maley has been asking for years on the Beauty and the Biz Podcast, where she interviews successful plastic surgeons about the business, marketing, leadership, patient experience, and practice-growth decisions behind their success.
After interviewing 175+ plastic surgeons, Catherine saw the same patterns show up again and again.
The most successful practices are not just good at surgery. They are intentional about positioning, patient attraction, consultation conversion, staff performance, retention, leadership, branding, and operational control.
That is why Catherine created Beauty and the Biz: The Plastic Surgery Practice Playbook — to distill the lessons, patterns, and “podcast pearls” from top surgeons into practical growth insights other plastic surgeons can use to build stronger, more profitable practices.
This page brings together selected practice-growth lessons from 16 top plastic surgeons featured on Beauty and the Biz and in The Plastic Surgery Practice Playbook.
Why These Surgeon Lessons Matter
Plastic surgeons are surrounded by advice.
Marketing agencies tell you to spend more on ads. Social media experts tell you to post more content. Consultants tell you to build funnels. Staff tell you they are busy. Patients tell you they need to think about it.
But the real question is:
What actually moves the needle inside a plastic surgery practice?
The surgeons featured in this series have built recognizable names, premium brands, loyal patient bases, strong referral engines, multi-location practices, academic authority, media visibility, and long-term reputations in some of the most competitive aesthetic markets in the country.
Their lessons are valuable because they are not theory.
They come from the real-world experience of building and running aesthetic practices where reputation, results, patient trust, team performance, and business discipline all matter.
Featured in Beauty and the Biz: The Plastic Surgery Practice Playbook
Beauty and the Biz: The Plastic Surgery Practice Playbook is based on Catherine Maley’s work with plastic surgeons and her interviews with 175+ surgeons on the Beauty and the Biz podcast.
Inside the Playbook, Catherine organizes the lessons into practical growth pillars, including:
- Private practice positioning
- Patient attraction
- Consultation conversion
- Patient retention
- Systems and operations
- Leadership and team performance
- Authority, branding, and long-term growth
The goal is simple:
To help plastic surgeons stop guessing and start seeing the patterns that separate busy practices from truly profitable, well-run practices.
Practice Growth Lessons from 16 Top Plastic Surgeons
Below are the featured surgeon lessons in this series. Each page includes a podcast pearl, practice-growth takeaway, episode highlights, and links to the full Beauty and the Biz podcast and videocast.
Dr. Chiddy — Draper, UT
Dr. Chiddy’s practice-growth lesson centers on building a personality-driven brand that connects with patients and creates visibility beyond traditional marketing.
Read the full lesson:
Practice Growth Lessons from Dr. Chiddy, Featured in Beauty and the Biz
Ritu Chopra, MD — Beverly Hills, CA
Dr. Ritu Chopra’s lesson is about longevity, collaboration, and practicing on your own terms. His podcast pearl reminds surgeons that the goal is not quick wins — it is building a practice that supports the life, schedule, and reputation you actually want.
Read the full lesson:
Practice Growth Lessons from Dr. Ritu Chopra, Featured in Beauty and the Biz
Johnny Franco, MD — Austin, TX
Dr. Johnny Franco’s lesson focuses on modern patient attraction, visibility, social media, and building a practice brand that reaches today’s aesthetic patients where they are already paying attention.
Read the full lesson:
Practice Growth Lessons from Dr. Johnny Franco, Featured in Beauty and the Biz
Ashkan Ghavami, MD — Beverly Hills, CA
Dr. Ashkan Ghavami’s lesson is about premium positioning, reputation, credibility, and the discipline to deliver results that match the brand promise. His message is clear: you are not for everybody, and your pricing, results, and reputation must align.
Read the full lesson:
Practice Growth Lessons from Dr. Ashkan Ghavami, Featured in Beauty and the Biz
Ramtin Kassir, MD — New York, NY
Dr. Ramtin Kassir’s lesson highlights the value of presence, positioning, and smart growth. He built credibility before adding unnecessary overhead, showing surgeons that practice growth does not always require a large buildout before demand is created.
Read the full lesson:
Practice Growth Lessons from Dr. Ramtin Kassir, Featured in Beauty and the Biz
Mark Mani, MD — Beverly Hills, CA
Dr. Mark Mani’s lesson centers on differentiation, luxury positioning, and standing out in one of the most competitive plastic surgery markets in the world.
Read the full lesson:
Practice Growth Lessons from Dr. Mark Mani, Featured in Beauty and the Biz
Dr. Miami — Bay Harbor Islands, FL
Dr. Miami’s lesson is about personality marketing, media visibility, and using bold brand differentiation to create massive attention in a crowded aesthetic marketplace.
Read the full lesson:
Practice Growth Lessons from Dr. Miami, Featured in Beauty and the Biz
Mike Nayak, MD — St. Louis, MO
Dr. Mike Nayak’s lesson shows how a surgeon can build authority and demand outside of a major coastal market by focusing on reputation, excellence, patient experience, and consistent positioning.
Read the full lesson:
Practice Growth Lessons from Dr. Mike Nayak, Featured in Beauty and the Biz
Jason Pozner, MD — Boca Raton, FL
Dr. Jason Pozner’s lesson highlights innovation, technology, systems, and long-term practice growth. His experience shows how staying ahead of change can help a practice remain relevant and competitive.
Read the full lesson:
Practice Growth Lessons from Dr. Jason Pozner, Featured in Beauty and the Biz
Rod Rohrich, MD — Dallas, TX
Dr. Rod Rohrich’s lesson focuses on excellence, discipline, academic authority, mentorship, transparency, and long-term reputation. His insights remind surgeons that visibility without substance is not enough.
Read the full lesson:
Practice Growth Lessons from Dr. Rod Rohrich, Featured in Beauty and the Biz
Douglas Steinbrech, MD — Chicago, IL
Dr. Douglas Steinbrech’s lesson is about niche positioning, differentiation, and building authority around a clearly defined patient segment.
Read the full lesson:
Practice Growth Lessons from Dr. Douglas Steinbrech, Featured in Beauty and the Biz
Grant Stevens, MD — Marina Del Rey, CA
Dr. Grant Stevens’ lesson centers on entrepreneurship, leadership, longevity, practice expansion, and staying relevant through decades of change in aesthetic medicine.
Read the full lesson:
Practice Growth Lessons from Dr. Grant Stevens, Featured in Beauty and the Biz
Ben Talei, MD — Beverly Hills, CA
Dr. Ben Talei’s lesson focuses on premium reputation, advanced facial aesthetics, authority-building, and creating a name that stands for a very high level of expertise.
Read the full lesson:
Practice Growth Lessons from Dr. Ben Talei, Featured in Beauty and the Biz
Randy Waldman, MD — Lexington, KY
Dr. Randy Waldman’s lesson is about long-term authority, leadership, staying relevant, and building a practice reputation that lasts beyond short-term marketing trends.
Read the full lesson:
Practice Growth Lessons from Dr. Randy Waldman, Featured in Beauty and the Biz
Edwin Williams, MD — Latham, NY
Dr. Ed Williams’ lesson highlights systems, leadership, regional authority, and the importance of building a practice that is structured to serve patients consistently over time.
Read the full lesson:
Practice Growth Lessons from Dr. E.D. Williams, Featured in Beauty and the Biz
Anthony Youn, MD — Troy, MI
Dr. Anthony Youn’s lesson focuses on content marketing, media authority, trust-building, and using education to create a national brand without losing the doctor-patient relationship.
Read the full lesson:
Practice Growth Lessons from Dr. Anthony Youn, Featured in Beauty and the Biz
What These Top Plastic Surgeons Have in Common
These surgeons have different personalities, markets, specialties, and practice models.
- Some built national media brands.
- Some built regional authority.
- Some built premium Beverly Hills reputations.
- Some expanded into multiple locations.
- Some focused on academic excellence and teaching.
- Some used social media early and effectively.
- Some built through word of mouth, results, and long-term relationships.
But the patterns are consistent.
Top plastic surgeons tend to:
- Know what they want to be known for
- Build authority before chasing attention
- Protect their reputation
- Understand the value of the patient experience
- Invest in team, systems, and leadership
- Use marketing to support positioning, not replace it
- Say no to patients, procedures, trends, and opportunities that do not fit
- Think beyond quick wins
- Build practices that can last
That is the difference between random growth and intentional practice growth.
How This Fits Into Plastic Surgery Practice Growth
This page is part of Catherine Maley’s larger Plastic Surgery Practice Growth resource.
Practice growth is not one thing. It is the result of several growth levers working together:
- Patient attraction
- Consultation conversion
- Patient retention
- Branding and authority
- Operations and systems
- Leadership and team performance
- AI and automation
- Market trends
- Long-term positioning
The 16 surgeon lessons on this page show how those growth levers play out in real practices.
Related Resources:
Plastic Surgery Practice Growth
Plastic Surgery Patient Attraction
Plastic Surgery Consultation Conversion
Plastic Surgery Patient Retention
Plastic Surgery Branding and Authority
AI Growth Tools for Plastic Surgery Practices
Plastic Surgery Practice Growth Trends
Want More Practice Growth Pearls from Top Plastic Surgeons?
If you want more real-world lessons from successful plastic surgeons, get Catherine Maley’s Beauty and the Biz: The Plastic Surgery Practice Playbook.
Inside, Catherine shares practical insights from 175+ surgeon interviews and her decades of experience helping plastic surgeons get more patients, more profits, and better practice performance.
Want to Know Where Your Practice Is Leaking Revenue?
If you are a plastic surgeon trying to grow, the answer is not always more leads.
Sometimes the bigger opportunity is fixing what is already happening inside the practice:
- How your phones are answered
- How consults are handled
- How fees are presented
- How patients are followed up with
- How your coordinator builds trust
- How your team converts interest into booked surgery
- How your brand differentiates you in your market
Catherine Maley helps plastic surgeons identify the hidden revenue leaks that keep them busy but under-converted.
