His Marketing is Surprisingly Old School — Christopher C. Jeffries, MD
He proves that a combination of genuine patient goodwill and compassion is perhaps the best advertisement. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
How to Build a Stable Team — Christopher C. Jeffries, MD (Ep. 381)
Interestingly, one of his best leadership strategies has nothing to do with compensation. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, […]
He Went 100% Cosmetic in 2 Years — Ravi Somayazula, DO (Ep. 380)
Initially, he reduced the insurance volume first, and then he built the practice he actually wanted. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
692 Reviews Did Not Happen by Accident — Ravi Somayazula, DO
Dr. Ravi explains why asking is only one part of the review strategy. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant to plastic surgeons, […]
2 Locations in 5 Years — Here’s How She Did It — Stephenie Poris, MD (Ep. 379)
Stephenie Poris, MD, explains how she built 2 locations in 5 years and here’s a detailed account on how she did it. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
Better Than Before & Afters — Stephenie Poris, MD
Stephenie Poris, MD, shares her unique approach to get “before & afters” photos that’s easier and better than asking. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
ChatGPT Is Now Sending You New Patients — Peter Capizzi, MD
Peter Capizzi, MD, a double board-certified plastic surgeon in Charlotte, NC, explains how ChatGPT is now sending you new patients. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients […]
He Left the Partnership and Here’s Why — Samuel E. Salcedo, MD (Ep. 371)
He Left the Partnership and Here’s Why — Samuel Salcedo, MD, a private practice plastic surgeon in Corona, CA. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
This Marketing Mix May Surprise You — Samuel E. Salcedo, MD
Samuel Salcedo, MD, has this amazing private plastic surgery practice marketing mix that may surpirse you. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” and consultant […]
Getting Out of Your Own Way — T. Gerald O’Daniel, MD (Ep. 367)
T Gerald O’Daniel, MD, explains how getting out of your own way can be the greatest benefit to the success of your practice. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
Why Patients Fly to Kentucky for His Facelifts — T. Gerald O’Daniel, MD
T Gerald O’Daniel, MD, shares his recipe for success and why patients fly to Kentucky for his facelifts from all over the world. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – […]
Content That Attracts Better Patients — Ruslan Zhuravsky, DO
Ruslan Zhuravsky, DO, shares his social media expertise on which type of content to create that attracts better patients. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are […]
Building, Then Rebuilding a Practice — Ruslan Zhuravsky, DO (Ep. 366)
Ruslan Zhuravsky, DO, shares his journey on building an operating suite private practice, with plans on then rebuilding from the ground up. Hello, and welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What […]
Use AI to Attract, Convert, and Retain Cosmetic Patients
Use AI to Attract, Convert, and Retain Cosmetic Patients AI is disrupting nearly every industry—and plastic surgery is no exception. Between Google’s Search Generative Experience (SGE), smarter chatbots, and data-driven automation tools, your marketing strategy must evolve quickly or risk becoming obsolete. By Catherine Maley, MBA Here’s how AI is affecting how you attract, convert, […]
From “Not Wanted” to World-Renowned — with Ashkan Ghavami, MD (Ep. 335)
Ashkan Ghavami, MD, shares his journey from not being wanted in Beverly Hills, to becoming a world-renowned cosmetic surgeon. Indeed, welcome to “Beauty and the Biz,” where we’ll discuss the business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What Your Patients Are Saying.” […]